What began as a simple question — how to turn interest into action — grew into a scalable, data-driven engine. By using sample orders as the first true conversion, segmenting audiences, and refining paid channels, we helped Palet grow with intention while keeping their identity intact.
Palet is reshaping the world of ceramic tiles, offering fully custom glazed surfaces for homeowners and design professionals. The quality was never the issue. The real challenge was helping people take the first step: ordering a sample set.
Since Palet’s tiles are made-to-order and highly custom, customers need to physically see and feel them before committing to a larger purchase. Our priority was increasing sample set orders, knowing this would be the key to driving full-scale tile sales later on.
Homeowners searching for something personal.
Design professionals looking for precision and range.
Different journeys, different needs. The messaging had to follow with personalised buying journeys in Mailchimp.
With limited budgets, we built a lean, high-impact structure across Google, Meta, and Pinterest. Every euro needed to work.
We built a full-funnel setup across Google, Meta, Pinterest and Mailchimp, optimised for sample orders rather than generic traffic.
Targeting high-intent customers helped us increase sample orders, lower cost per conversion, reach up to 12x ROAS on average, and strengthen visibility with clean, brand-aligned ad visuals.
With sample orders increasing, the next step was nurturing those leads into full tile purchases. We built two key email flows:
By A/B testing subject lines, CTAs, and content, we:
We refined key meta titles and descriptions, improving ranking for searches around custom tiles.
We linked the full product catalogue to Google Merchant Center, placing Palet’s tiles in Google Shopping and driving more qualified traffic.
"They combine an entrepreneurial mindset with a deep understanding of online advertising. They balance strategic thinking with data-led tactics which helped us both drive growth and value for Palet."
Niels Monsieurs, Managing Partner at Palet
Want to grow your brand like PALET? Let’s talk.
