FAQ

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General Questions
What does Business & Butter do?

Business & Butter is a growth marketing agency that helps brands scale using data-driven strategies, creative execution, and performance marketing. We specialise in paid advertising, conversion optimisation, and brand growth.

Who are your typical clients?

We work with e-commerce brands, startups, and businesses looking to grow their online presence and maximise their marketing ROI. Whether you’re launching a new brand or scaling an existing one, we can help.

What industries do you specialise in?

We primarily work with e-commerce, retail, fashion, lifestyle, and consumer brands, but our expertise can be applied across various industries looking to leverage digital marketing for growth.

Services & Process
What services does Business & Butter offer?

We specialize in a range of digital marketing services, including Paid Advertising (Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Outbrain Ads, Taboola Ads), Conversion Rate Optimisation (CRO), Email & SMS Marketing (Klaviyo, HubSpot, Pipedrive, Mailchimp, ActiveCampaign), Funnel Optimisation, Growth Marketing Strategy, Organic Social Media Content Strategy and Website Development (Webflow, Shopify, Wordpress, Squarespace).

How do you determine the right marketing strategy for my business?

We start by analysing your business, target audience, and current performance. Based on this data, we create a tailored strategy focusing on paid ads, retention, and scaling opportunities.

How long does it take to see results?

It depends on your goals and market. But also how your growth tools are set up. For some campaigns we see immediate results (1-2 weeks), while others require testing and optimisation (1-3 months) for sustainable growth.

Do you offer one-time projects or only long-term partnerships?

We offer both! We provide one-time consulting and audits, but long-term partnerships allow us to grow brands more effectively through continuous optimisation.

Pricing & Budget
How much does it cost to work with you?

Our pricing depends on the services you need and how fast you want to experiment. We offer flexible packages based on your goals and ad spend. Contact us for a custom quote or check out our pricing page.

Do you require a minimum ad spend?

yes, to maximise effectiveness, we recommend a minimum daily ad spend of €10. However, we can tailor strategies for different budgets.

Do you work on a performance-based model?

We typically work on a fixed fee, but in some cases, we offer performance-based models tied to revenue or ROAS goals. Let’s discuss what works best for your business.

Advertising & Results
What platforms do you advertise on?

We run campaigns on Meta (Facebook & Instagram), Google (Search, Shopping, YouTube), TikTok, Pinterest, Outbrain, Taboola and LinkedIn, depending on your target audience and the product you are selling.

How do you track campaign performance?

We use analytics tools, Tracking Pixels, Google Analytics, and in-depth reporting to track ROAS, CAC, conversion rates, and other KPIs. You get regular reports on performance.

What happens if my ads are not performing well?

We continuously optimise campaigns using A/B testing, audience refinement, and creative updates to improve performance. If something isn’t working, we adjust our strategy.